This Sunday, June 5th, is known as World Environment Day
(WED) and was created by the United Nations General Assembly to encourage
worldwide awareness and action for the protection of our environment. Since it began in 1974, it has become widely
celebrated in over 100 countries as a global platform for public outreach. Above all, WED serves as “the people’s day”
for doing something to take care of the Earth or become an agent of change.
One brand looking to do its part is Sheffa Foods out of
New York. Their newest project, Better
for the Planet (BFTP), was created to introduce eco-friendly packaging for
their line of healthier snacks. Their
goal is to help revolutionize the food industry with 100% compostable packaging
made of bio-based raw materials. This
new packaging, made by TIPA, a clean-tech startup, is designed to break down
and fully return to nature.
Sheffa is
currently raising money on the Indiegogo crowdfunding platform to bring to
market their coffee-house inspired Granola Bars in 3 flavors in this new
packaging. Also choosing to partner with
1% for the Planet, which connects consumers, businesses and non-profits,
Sheffa
is on their way proving that small companies can have a big impact and change
the way we think about packaging and sustainability.
nice post
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