Social PR campaign helps The David Sheldrick Wildlife Trust smash though their petition target

Say NO to ivory by signing the iWorry petition

A social PR campaign initiated by +Roger McNamee, founding partner of the venture capital firm Elevation Partners and leader of the band +Moonalice, is leveraging collaboration between conservation and entertainment communities, namely the +The David Sheldrick Wildlife Trust (DSWT) and +Moonalice's highly cohesive social network fanbase on Twitter and Facebook, to support the DSWT in gaining the required number of signatures targeted for their iWorry campaign which aims to raise awareness of the urgent need to stop all trade in ivory internationally, in order to protect the future of elephants.

The results are exceeding all expectations. The David Sheldrick Wildlife Trust has smashed though their target of 36,000 signatures for their iWorry petition a full month ahead of schedule, and is now targeting 50,000 signatures by the end of March.

Barsilinga, one of the orphaned elephants being rehabilitated by the +The David Sheldrick Wildlife Trust (DSWT).

The DSWT was founded by Dr Dame Daphne Sheldrick in Kenya in 1977, in memory of her late husband, David Sheldrick, the naturalist and forrunder warden of Kenya’s Tsavo National Park. The DSWT embraces David Sheldrick's vision for the protection of wildlife and habitats and undertakes a variety of projects aimed at ensuring a viable future for animals and people, where they might live in harmony.

+Moonalice is a band of seasoned musicians who feel that live music should be a communal experience where the listener and musicians feed and derive inspiration from each other. Their songs try to speak to everyone, mixing a variety of genres with extended musical improvisations that evoke a sense of adventure and exploration.